At Genflow, we believe in the power of creators, so for Black History Month, we're highlighting 10 black creators who are changing the social media game that you need to be following.
As a Creator Executive at GCA, Genflow’s talent management business, Gia helps to manage some of the best creators from around the globe.
You're only six steps away from pursuing your dreams of becoming the next Lilly Singh or Casey Neistat... Our six-step beginners guide to becoming a successful creator.
Here are four creators on Linkedin doing it right and building a very solid following on the platform.
More than just JPEGs, here are three reasons to buy NFTs.
A vital member of our Content Team at Genflow, video editor, Joe Carman, makes sure our creator brands stand out with high-quality video content across their websites, socials, and digital products.
Discover the hottest trends on TikTok this week 🔥
Genflow is nothing without the amazing people that make up our hard-working team, and Talent Acquisition Recruiter, Lani Manuel, is responsible for hiring the best people in the industry for our brand and creative teams.
Creator burnout is real. The pressure to create content and be relevant for an audience isn't something everyone talks about. Here's what you can do to combat it like Emma Chamberlain and Lilly Singh.
Nike, Adidas and Puma have all stepped into Web3 with high conviction.
We believe having an audience is the most powerful asset in the world, and here are three ways we help creators scale and be the biggest brand they can be.
From the initial concepts, to organising photoshoots, and finishing the production, Creative Producer Ella Baston, knows all the steps that go into creating a successful campaign for our creator brands.
The hottest trend taking over Instagram Reels right now is the cut-out collage photo dump. Follow this tutorial to learn how to make this trending video.
Head of email marketing and paid ads for our creator brands, Performance Marketing Manager, Conor, knows the key to creating successful paid marketing strategies.
Top 5 creators in the NFT and Web3 space
If you really want to make an impact on social media, and you're struggling to grow your brands or make sales, then listen up, because you're focussing on the wrong things. Check out the essential analytics you need to focus on, on Instagram.
At Genflow, we're always aiming to beat our own goals, and Creator Commercial Director, Stephanie Saab, works hard to make that happen. She leads all commercial activities for two of our mega creator brands.
Here are 10 Genflow facts you probably didn’t know
Discover the hottest trends on TikTok this week 🔥
Web3 is the next best thing to happen to the internet, and our tech platform Genv3rse is empowers creators to enter the space. One of the first hires in this department has been James, who is responsible for community management and content creation across Genv3rse's social channels.
If you're experiencing an engagement drop on Instagram, try out these tips. 👇
At Genflow, the sky’s the limit when it comes to our creator apps, all thanks to our talented Digital Product Team, and React Native Developer, Andrei, knows a thing or two about what goes into creating them.
MrBeast hit 100 million subscribers on YouTube, and here's what other creators can learn from one of YouTube's biggest creators.
Top tips for creators on how to edit the best videos for TikTok, Instagram, and YouTube.
Creating incredible video content for our creator brands, Content Video Editor, Alex, is no stranger to a camera. Find out more about what Alex does at Genflow, and his essential tips for surviving a long day’s photoshoot (hint: coffee may be involved…)
Sugarcoated Sisters, Leana Deeb, Emily Mariko and more...
YouTube is making some big changes to its platform for creators this year, from shopping integration with Shopify to editing tools and increased commitment for creators.
Genflow provides a complete 360 experience to enable creators to grow their audiences, launch their own businesses, deliver brand partnerships and unlock their true potential. One of these touchpoints is via their online stores, which Shopify Developer, Abdul Ahad knows all about.
Here are 5 of our favorite creators who have moved into ‘mainstream’ jobs away from social media.
With Instagram's new changes and then them reverting on those changes, is it time to move over to TikTok for good? We investigate.
We launched our Genflow Drops service in 2021, giving creators the ability to launch their own apparel brand in a matter of weeks. Genflow Drops Brand Manager, Lisa works first-hand with creators to do just that.
In 2021, the creator market exceeded $104 billion. Our top 8 tips on how to make money as a creator on social media.
Our top dos and don’ts for hacking the Instagram Reels algorithm in 2022.
No matter how strong your aesthetic, if the numbers aren’t there, it’s not working out. Here's how to calculate your engagement rate on Instagram
90% of Instagram users follow at least one business account, it’s no surprise that more and more brands and creators need to get on board with Instagram Shopping. Here are 5 ways to embrace IG Shops.
We are a leading, all-in-one platform for creators, producing digital AND physical products across multiple verticals for our creators. From nutrition to beauty and fitness products, Harry knows how to deal with all things supply chain to ensure the best delivery for our brands.
Business Executive Assistant, Rhona knows first-hand what it's like to grow and progress at Genflow. After starting in a separate department on a temporary basis, she fell in love with the company's vibe and came to work with us full-time as the Business Assistant to the CEO.
In a move to help creators make money from their content, Instagram has announced a suite of new features to enhance the ability to run a business on social media.
Celebs hit the runway, Kanye goes head-to-head with a burger restaurant, and ‘Fake Drake’ is banned from Insta. These are all the headlines you need in the creator, tech & social media news this week.
Generation Z is three times more likely to aspire to be a YouTuber than an astronaut. Here are 5 tips on how to grow on YouTube
We are always evolving as a company, and it's a fast-paced environment at Genflow. So being open and adaptable to change is always a plus, something Commercial Project Manager, Simone is very familiar with.
Around 25% of Instagram users will have access to all Reels APIs. This is a gamechanger.
Drizzy hits 11 #1 albums, Ye pays tribute to Diddy, and a new F1 scripted series is incoming. These are all the headlines you need in the creator, tech & social media news this week.
At Genflow, we believe having an audience is the most valuable asset in the world. And where's the best place to grow your audience? Social media, of course. We understand the pivotal importance social media plays in the roles of creators, something Social Media Lead, Aneesa knows all too well.
Whatever your niche, one of the main concerns for all TikTok creators is generating consistent, quality content that resonates with their audiences. And though this will come naturally to an extent, we all suffer artistic blocks from time to time. And on top of that, social media algorithms play a
This week our Web3 team headed to New York for NFT.NYC – the 4th annual NFT industry event that has been named the ‘Woodstock’ of the decentralized online world. NFT.NYC has been giving a voice and platform to NFT creators since 2018 – long before most people had even heard
How to win on Instagram and beat the algorithm.
We know how to bring vision to reality at Genflow. And, that's exactly what Fitness Product Developer Harry does within the product team!
At Genflow, we know how social media works and we use our knowledge to build strong brands for our creators. Social Media Manager, Hannah Batty does just that with Shreddy, and she has quite a controversial opinion on a certain platform...
Happy Pride Month! Let's celebrate some creators who are trailblazing in the industry.
Two Nike announcements, a new signing for Kanye, and a big year so far for Drake. These are all the headlines you need in the creator, tech & social media news this week.
At Genflow, we provide a complete 360 experience to enable creators to grow their audiences, launch their own businesses and unlock their true potential. One way we do this is by building sell-out apps for our creators, something that React Native Developer, Chidera knows all about.
Two social media rebrands, two Balenciaga drops, and two Kanye West design releases… it’s been a big week on the internet.
We were at Veecon last weekend, and these are our top five highlights, including a proposal.
Personal Assistant, Umaymah Din is a force to be reckoned with when it comes to organizing, and in this blog, she's sharing some need-to-know tips and tricks for staying organized. She's had quite the career journey at Genflow, just one example of how progression operates in the company.
Two huge social media platforms are diving into the NFT world... but is it enough?
Creator burnout is real. We have compiled 5 wellness creators who are adding a very important voice to this very chaotic industry, and how Genflow is taking care of its people.
We're so inspired by these 10 AAPI fashion, beauty and lifestyle creators.
Savage X Fenty hits the high street, Adidas x Gucci catalog is delicious & Netflix is introducing ads?! Why...
Why Addison Rae, MrBeast & Charli D'Amelio will never stop creating...
The resident 'Nutrition Guy' at Genflow, Jack Helm works with some of our top fitness creators to make some cutting-edge and disruptive products for the industry.
The Met Gala is back! And for the second year running, creators have stepped onto the red carpet for the annual fundraising gala. We're taking a look at those creators invited to the exclusive table hosted by YouTube, let's get into it.
Here it is! The launch of our very own podcast, Like, Share & Subscribe! This is a podcast for creators, by creators. This weekly podcast offers an entertaining and unfiltered lens into the world of creators. You know, the people you love to follow and watch on YouTube, Instagram & TikTok.
Following the incredible investment we raised at Genflow, we've been able to take our People department to new heights, and Rosie is one of the names behind the team caring for our talented employees. Read more from Rosie as she shares an insight into her return to the company!
Take a look at exactly what life is like working with one of our biggest brands at Genflow. Ollie’s been quite the jet-setter in his career, and that hasn’t stopped at Genflow, he recently travelled to the UAE with his client and the team! Read more…
At Genflow, we understand the importance and power of incredible content, and that's why our content team strives to produce the best of the best videography for our clients. See what Video Creator, Harry had to say about producing a launch video for one of our biggest brands!
So, what is life actually like as a Nutrition Coach & Recipe Developer, you ask. We know not all businesses have such a role, but at Genflow, we excel in our health and fitness vertical for our clients, and Holly is one of the names behind this work.
In 2021, we launched one of our biggest client brands at Superdrug and Wholesale Account Manager was one of the names behind this incredible launch. James knows exactly how to work with creators to launch their own products into huge chain retailers and marketplaces.
Meet one of the names behind our successful apparel team, designing and producing sellout products for some of the top creators in the game. It’s over to you Fiona!
It’s been a huge year for the Talent Division here at Genflow, and Talent Assistant, Alicia is one of the driving forces behind the incredible momentum of the department.
We know not every company has an in-house personal trainer to create kick-ass fitness content with, but we do. 💪 It’s time we introduce you to Lianna.
If you want to launch your own fashion range but you're not too sure where to begin or you want to know more about what goes on behind an apparel brand, then this blog post is for you…
After working for industry leader Mercedes-Benz with some incredible creators, Emma knew she wanted to work for a company that's a leader in the creator economy. That's what led her to Genflow...
Our VP People, Ivy Kodjovi builds a diverse high performance, and expert global team here at Genflow. With an impressive career history working with top global companies, Ivy’s career and roles have evolved into a holistic view of the People, Culture, Diversity, and Inclusion.
From initial concept ideation and packaging design to ingredient formulation, right through to production and launch, our Beauty Product Developer, Tobi works with some of the best beauty creators.
So, what does it take to become the Head of Customer Service at one of the world’s leading companies specialising in the creator economy? John Tolias sheds a light on exactly how he is driving our CS division to reach optimal results across each of our creator platforms.
Who better to ask for creator advice, than one of our very own content editors who worked on our most successful brand launches to date? Check out what Sam has to say about life at Genflow and a fun trick he learned to get better at his job…
Ever wanted to work on set with some of the biggest creators in the industry? Wondered what it would be like to be a part of the creative behind sell out launches? Take a look into the work life of a Genflow Creative Production Manager, with Gaby!
Head Of Development, Tim Hill, understands the importance of passion and working in a space you’re truly interested in. His previous experience running a design and development agency also brings essential industry insight to the role.
Ashley leads the pitch decks for almost all our apparel clients, and her aesthetic is all about French romance and minimalism.
From assisting on all phases of post-production to working across campaign videos, ads, and imagery, Post-Production Manager, Shanice is highly skilled in ensuring only the best content is created for our clients…she’s also offering some essential advice for video editing.
Building Genflow's internal software to manage the company's content, Full Stack Developer, Roland develops and maintains the software behind our successful apps and services.
Working across the product team, Giuditta manages all the content across all our brands and apps.
With 10+ years of experience in managing talent, launching brands, and scaling global businesses, Sarah has helped launch some of the biggest creator brands at Genflow. And now she's working on something bigger...
With an incredible work ethic and big products on his desk, Matt White has already broken records at Genflow.
Genflow's new Talent Division has a strong roster of some of the most influential fashion, beauty and lifestyle creators in LA and London.
With a passion for designing for a digital-first audience, Genflow's Siobhan Carroll has had two very exciting years in the company.
Managing an important department at Genflow, Harry looks after the production of all the physical products across all our brands.
Do you know the math, science and algorithm that goes behind editing the perfect video on YouTube? Let us help you out!
Working across all brands at Genflow, Nellis works with creators and helps them elevate their content.
If you’re curious about going offline and if it can bring you any work-life balance, then these tips are for you.
From hiring and onboarding 15 new people in a single month, to sharing his top tip to get the attention of a recruiter on LinkedIn, Zamen Akbar has some wise advice for all.
A step-by-step guide on how to start a fashion brand and avoid mistakes along the way.
We set out to help creators become entrepreneurs, and build powerful brands the right way. This is how we did it...
James has a wealth of DTC experience, and a great understanding of the influencer and creator economy.
All Genflow employees will be given access to a mental health professional in a safe, confidential and judgement-free space.
Genflow Talent represents pioneering artists, storytellers, influencers, digital creators, and brands.
The Growing Business Awards are coming up and we’re very proud to say that Genflow is a finalist!
One of the reasons why I started Genflow is because I wanted to give myself, my team, and my clients the opportunity to create a life built around their passions. I’m frequently asked what it takes to become an entrepreneur, and the lessons I’ve learnt over the journey
Listen up influencers, we think that TikTok will be the next place to influence your audience.
The general consensus is that long, more comprehensive blog posts deliver more value and get more social shares than their shorter counterparts.
Genflow is now growing rapidly and we’re only just scratching the surface of what’s possible within the future of the influencer industry.
People spend an average of 144 minutes a day on social media per day. This is the future of advertising.
Genflow has been named the 14th fastest growing business in the UK
The future of e-commerce is influencer-led brands.
How the likes of Kylie Jenner, Charlotte Tilbury and Pat McGrath are shaping the beauty economy...
How did Genflow survive the COVID-19 lockdown?
Companies that attract 10% or more of their sales online, spend on average 17.6% of their marketing budget on social media.
Regtargeting and getting the right target audience -- the secret sauce to scaling your brand on social media.
Want a career in tech and development? Here's everything you need to ace that interview
Rather than discussing the ‘death of influencer culture’, we should be talking about the ‘shift in influencer culture’...
It's not a one-size-fits-all approach, but this stuff works.
Genflow client’ brands have seen a 135% increase in revenues and a 156% increase in profits from sales -- driven by social media advertising.