What is your role at Genflow?
I am the Graphic Designer; I work on the branding, packaging, and design across all the creator brands we launch.

Describe your role in 3 words?
Creative. Fast-Pace. Exciting.

What does your day-to-day look like?
It varies from one day to the other, based on which client I'm working on.

One day I could be working on logo designs and colour palettes, putting together packaging concepts for products to send to a client for feedback, or coming up with pattern designs for resistance bands for another client. Another day I could be finalising technical packs for 30 fitness products (yes, it has happened!) with all the required information (materials, sizing etc.) so that the factories know exactly what to do.

This is what I love about my job, the days and weeks are full and fast, because I am usually working on various projects. Most days it feels like I have 4-5 hands!

The highlight of your time at Genflow so far?
Ah, I can honestly mention so many already in my 18 months at Genflow, but one thing that almost made me cry when I saw it in real life was the OOH campaign for SHREDDY. It was displayed for months across London Underground and on London's iconic buses.

It was honestly a dream come true to have my friends and colleagues send me photos of my work in central London. With multiple lockdowns and restrictions I managed to see it in real life and take photos with my work in the background just before the campaign was over. Phew! But don’t worry if you missed that, many amazing things are coming in the next few months.

Career advice for someone looking to start a job in graphic design?
I could probably write a book on this (I might do one day). I won’t lie, being a Graphic Designer is amazing but not the easiest. There are so many talented designers out there, especially here in the UK, so the competition is insane.

This is what scared and overwhelmed me when I first moved to the UK back in 2016. But instead of staying scared for three years, I learnt from my mistakes. Try to learn something new every day, read design books, watch YouTube tutorials. Build an eye-catching design portfolio with projects you’d come up with (name and logo of the brand, target audience, product range etc). You have unlimited freedom on this.

Don’t go for a creative, beautiful CV with illustrations if you are going to upload it on applications. It will not be recognised or read from the bots so you will miss all your chances. Instead, make a very basic, non-creative CV with just text. Use your skill keywords and put all your creativity into your portfolio.

Lastly, don’t be discouraged if you don’t get responses or keep getting negative ones. I was unemployed for six months before I got my dream design role at Genflow, during the first lockdown in 2020. Anything is possible.

Your favourite creator right now?
In terms of design I have so many, one of my favourite creators and an amazing logo designer is @made.by.james. His logo design process is my goal, as a designer.

A favourite creator in general is @hayleymorris3, because her sense of humour is the best thing and the videos she’s creating are so relatable that you can’t not love her!


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