Meet The Team: James Lanigan, Web3 Marketing Executive

Web3 is the next best thing to happen to the internet, and our tech platform Genv3rse is empowers creators to enter the space. One of the first hires in this department has been James, who is responsible for community management and content creation across Genv3rse's social channels.

Meet The Team: James Lanigan, Web3 Marketing Executive

What do you do at Genflow?
I work on the Web3 team at Genflow, and my role is focused on marketing and community communications for Genv3rse - Genflow's Web3 arm. It's a tech platform that helps anyone build their own Web3 business. Currently, the ALPHA version is live, accessible only to Genv3rse ALPHA Pass NFT holders.

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What were you doing prior to Genflow?
I was a Digital Marketing Manager at an agency that operated in the golf industry. I have a big background in the sport which was what led me to that role in the first instance straight after I had finished university. I mostly focused on all things paid advertising across Facebook and Google Ads.

Your best NFT investment?
Buying a Mutant Ape (part of Yuga Lab's BAYC and MAYC NFT collections) late last August at around 4 ETH has been my best investment so far.

James' MAYC NFT

Your superpower?
In recent months, most definitely everything related to Web3 language and terminology. The buzzwords and the way people communicate in the space can be overwhelming when you first get started.

The highlight of your time at Genflow so far?
Undoubtedly both my trips to the US where we attended Veecon & NFT NYC. I have a pinned post on my Twitter from last November, of NFT NYC 2021 saying how I was excited for the future of NFTs, etc. so it was pretty surreal to be attending the 2022 event working full time in the space, wild.

Check out more of James and the Genflow team at NFT NYC on our CEO, Shan Hanif's YouTube channel. 👇

Your fav creator right now?
Maxx Chewning for sure. I love his VLOGs on YouTube, they are just raw and insightful. Also, a funny guy to watch. He has also recently launched a podcast called Don't Be Sour which I am really enjoying.


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