Meet The Team: Ella Baston, Creative Producer

From the initial concepts, to organising photoshoots, and finishing the production, Creative Producer Ella Baston, knows all the steps that go into creating a successful campaign for our creator brands.

Meet The Team: Ella Baston, Creative Producer

What do you do at Genflow?
I am a Creative Producer at Genflow, I work on all the campaign content for our creators new brand launches. I process everything from helping to conceptualise ideas, organising and arranging all the resources to make the shoot happen and then help see the campaign through to the finishing stages of production.

What were you doing prior to Genflow?
Prior to working at Genflow I was a Digital Content Manager at an advertising agency in London.

The highlight of your time at Genflow so far?
The highlight of my time at Genflow so far has been working across the campaigns and content of some of the most inspiring creators and their exciting new brand launches.

Catch more of the behind-the-scenes of capturing content and creating campaigns for our creator brands on our CEO, Shan Hanif's YouTube channel. 👇

What advice do you have for anyone wanting to work in your niche?
Know the client and their audience! For campaign content to be successful, it is important that the work speaks to the clients personality and reaches out to their following on a personal level.

Your fav creator right now?
I'm still obsessed with TikTok! GKBarry still kills me. Her humor is shockingly hilarious and her podcast is juicy.

@savinggracepod

Shocked to my core Grace… #fyp #foryoupage #podcast #chloeburrows #gkbarry #relationships #loveisland

♬ original sound - Saving Grace

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