What do you do at Genflow?
I am a Creative Producer at Genflow, I work on all the campaign content for our creators new brand launches. I process everything from helping to conceptualise ideas, organising and arranging all the resources to make the shoot happen and then help see the campaign through to the finishing stages of production.
What were you doing prior to Genflow?
Prior to working at Genflow I was a Digital Content Manager at an advertising agency in London.
The highlight of your time at Genflow so far?
The highlight of my time at Genflow so far has been working across the campaigns and content of some of the most inspiring creators and their exciting new brand launches.
What advice do you have for anyone wanting to work in your niche?
Know the client and their audience! For campaign content to be successful, it is important that the work speaks to the clients personality and reaches out to their following on a personal level.
Your fav creator right now?
I'm still obsessed with TikTok! GKBarry still kills me. Her humor is shockingly hilarious and her podcast is juicy.