As our lives become more entwined with the digital world, it’s hard to believe this once non existent role is now at centre stage of almost all brand marketing

Influencers are taking note, and seeing the rewards As COVID-19 continues to keep people sheltering safely at home, one of the winners to emerge has been social media platforms as

Long-form blog posts have been the holy grail of content marketing for a long time. In fact, many studies have proven that, among other factors, the length of a post

When I first started Genflow, I was a believer in the ‘startup CEO lifestyle’. I thought it was important to follow high-profile thought leaders, read entrepreneur books to try and

The past decade has seen consumers move their spending habits from more traditional brick and mortar stores to online outlets at a dramatic rate, with many stores such as Debenhams,

Gone of the days that zuckerberg-esc Harvard dropouts were the entrepreneurial pioneers - in the past few years a new wave of business savvy, influential Gen Z-ers have been building

The beauty industry can be traced back to 4,000 BC, characterised by the ancient Egyptians with their dramatic kohl-lined eyes. Little did Cleopatra know that her innovative use of

You’ve probably read a good deal of doom and gloom about the influencer economy and how it’s been plummeting due to COVID-19. These reports are largely on the

Social media has easily become one of the most important fixtures within a company's marketing strategy in 2020. No matter the size of your company, social media has probably been

Profile your target audience Whether you’re selling a product or service, as a new or existing business perhaps looking to diversify or rebrand, you need to profile your specific

Until now, monetization within Facebook-owned Instagram has been ruled by external parties, brands who have been utilizing the following of social influencers, as a means target their own audience through

Many influencers will attempt to launch a business though their social media but lack the core skills required to really drive it to market in an impactful way, with many

For many influencers, the COVID-19 crisis has been challenging. For others, it’s been an opportunity. Despite everything, it has been great to see our clients build their engagement and